The hottest double star has been awarded China's 5

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Shuangxing won the title of "China's 500 most valuable brands" and topped the list of China's tire brands for five consecutive years

Shuangxing won the title of "China's 500 most valuable brands" and topped the list of China's wheel impact test cryogenic tire brands for five consecutive years

China Construction machinery information

on August 5, the 17th "world brand conference" hosted by the world brand lab was held in Beijing, The 2020 list of "China's 500 most valuable brands" was grandly announced at the meeting. Shuangxing tire ranks 96th with a brand value of 57.698 billion yuan, ranking first in the tire industry, leading Chinese tire brands for five consecutive years

the world brand laboratory is one of the three globally recognized brand value evaluation institutions. Headquartered in New York, the United States, it is chaired by Robert Mundell, a 1999 Nobel Laureate in economics and a professor at Columbia University. Experts and consultants come from Harvard University, Yale University, Massachusetts Institute of technology, Oxford University, Cambridge University, European School of business administration and other world-class institutions. The list of "China's 500 most valuable brands" has been released for 17 consecutive years since 2004. It is one of the most authoritative and influential awards in the field of Chinese brand research at present. Based on the analysis of finance, consumer behavior, brand strength. 5. Operating fatigue testing machines in different environments, it comprehensively inspects Chinese brands and objectively evaluates the strength and development potential of corporate brands

Shuangxing comprehensively switched to the tire industry in 2008, and is the only state-owned main board listed company in the tire industry in Shandong Province. On January 16th, 2014, a new journey of "secondary entrepreneurship and creating a double star world famous brand" was launched. Through smart transformation, all old factories were closed, more than 90% of backward production capacity was eliminated, and the first full process "industry 4.0" intelligent chemical plant and international leading laboratory in the global tire industry were built. At the same time, it has cultivated three new industries: intelligent equipment, industrial robots (including intelligent logistics) and green recycling of waste rubber and plastics, and took the lead in building an "industry 4.0" + "research and development 4.0" + "service 4.0" industrial interconnection ecosystem, becoming the only one awarded by the Ministry of industry and information technology in the past five years as "brand cultivation", "technological innovation", "quality decline, energy consumption and required space benchmark", "intelligent manufacturing", "green manufacturing" The pilot demonstration enterprises of the whole industrial chain of "green products" and "service transformation" are known as the "leader of China's tire intelligent manufacturing". In 2018, Double Star Holdings once ranked among the top ten Korean Jinhu tires in the world. Double star tire brand has been ranked first in China's tire list of "top 500 Asian brands" for five consecutive years

on January 16, 2020, Shuangxing launched a new journey of "three startups and creating a world-class enterprise", taking the hybrid reform as an important strategic support point, accelerating the release of the potential created by the smart transformation of "secondary entrepreneurship" by condensing the key resources required by strategic investors and shareholders to support the rapid development of Shuangxing, focusing on the three industries of rubber tires, artificial intelligence and high-end equipment, and green recycling of waste rubber and plastics, We will implement the "three intelligences and one innovation" strategy of smart ecology, smart tires, smart equipment and environmentally friendly new materials, and build Shuangxing into a world-class enterprise with a scale of 100 billion as soon as possible

since it was listed as "China's 500 most valuable brands" in 2016, Shuangxing has been selected for five consecutive years. The brand value has increased year by year, and the market competitiveness and consumer satisfaction have also increased year by year. In the future, Shuangxing will take the mixed reform as an opportunity to continuously improve the international influence and reputation of Shuangxing brand and realize the continuous improvement and leadership of brand value

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